Tuesday, April 26, 2011

New Smartphone User Study and Webinar

79% of smartphone consumers use their phones to help with shopping, from comparing prices and finding more product info to locating a retailer, 72% use their smartphones while consuming other media, and 88% of those who look for local information on their smartphones take action within a day.

These are some of the key findings from “The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, an independent market research firm, among 5,013 US adult smartphone Internet users at the end of 2010.

Check out our post on the Google Mobile Ads blog for more of the study’s findings, or join us in tomorrow’s webinar where we’ll present the full research findings. In the meantime, enjoy this research highlights video.



Posted by Dai Pham, Google Mobile Ads Marketing Team
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4 comments:

  1. NedzorkApril 26, 2011 at 9:26 PM

    wow, i see great prospec

    ReplyDelete
  2. UnknownMay 3, 2011 at 3:30 AM

    Wow… Finally I got the website for which I am searching for such a long time… I found my favorite

    ReplyDelete
  3. Kristian Erik HermansenMay 3, 2011 at 12:27 PM

    What tools did you use to create this video? I am very interested in the technology that powered it for a university course project :)

    ReplyDelete
  4. zamreMay 9, 2011 at 11:35 PM

    wow.. it's great.
    Zamre Ab. Wahab

    ReplyDelete

You are welcome to contribute comments, but they should be relevant to the conversation. We reserve the right to remove off-topic remarks in the interest of keeping the conversation focused and engaging. Shameless self-promotion is well, shameless, and will get canned.