(cross-posted with Official Google Blog)
About a year ago, we launched Google Goggles, an app that enables people to search the web by taking pictures with their mobile devices. Since then, people have used Goggles to search for information about lots of different things: famous paintings, landmarks, products and much more.
Today, we’re announcing a Google Goggles marketing experiment. We’re working with five brands—Buick, Disney, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile web. They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.
For a closer look at these specific campaigns, take a look at our video:
We developed Google Goggles so that people could more easily explore the world around them with a mobile device. In this experiment, we’re applying the same principles, and the same technology, by “Goggles-enabling” advertisements and other media, and offering to link people to the mobile sites from these brands.
To interact with these experimental campaigns, download Google Goggles from the Android Market or get Google Mobile App for iPhone from the iTunes store, and look for advertising and products from companies in the video above, and others that are coming soon.
I think you should really try and integrate with Camera app as a plug-in for Android so it will be one less thing to look for and launch!!
ReplyDeleteHow is this different to a QR code?
ReplyDeleteChris: For you, perhaps not at all. My mom who has no idea of what a QR code is but can take pictures of random objects this is a huge difference. She will stand 0 chance of using a QR code, but a larger chance of using Google Goggles.
ReplyDeleteHow can an advertiser measure response to goggle enabled print ads? Are metrics available from Google?
ReplyDelete