Click-to-Call Phone Numbers in Mobile Ads for National Advertisers

Tuesday, March 2, 2010 | 10:28 AM

Recently we announced a new feature that allows advertisers to add a clickable phone number to their mobile ads, making it easy for customers to connect with the local business they're looking for directly by phone. This week, we're expanding click-to-call phone numbers for national advertisers. Now advertisers can add a national phone number to the last line of ad text for any existing or new campaigns, making it easy for customers to connect with the business by phone directly from the ad, regardless of their location.

This can be especially helpful when you're trying to connect with the business call center rather than a specific business location. After searching for a travel services, for example, you might want to call to discuss trip planning with an agent. Or after searching for car insurance, you might want to call for a quote. Now, if you're using an iPhone, Android device, or Palm Pre, you can just click the phone number to call the business without needing to navigate to a new page.
If you're an advertiser and would like to learn more about how to add a clickable phone number to your mobile ads, check out this post on the Inside AdWords blog for more details.

3 comments:

Ubwete12 said...

This must be old, and a duplication of capacity for the smartphone. Browsers on these phones are able to recognise phone numbers in international format. Perhaps it should be the advertisers to conform?
ubwete12@gmail.com

chaps_ks said...

I welcome the move!

Mobli News said...

My iPhone doesn't display Ads yet.