Thursday, January 28, 2010 | 1:01 PM
Sometimes when you're searching for a local business on your mobile device, you're not looking for their website, but rather to connect by phone. After searching for a restaurant, you might want to call and make a reservation. Or, after searching for a video store, you might want to find out if they have the video you want. Calling the business is now easier thanks to a feature that allows advertisers to add a clickable local phone number to their mobile ads. If you're using an iPhone, Android, or other smartphone, you just click the number to call the business.
What's more, the ads and phone numbers you see are based on your location. So, if a store or restaurant has multiple locations, you'll be calling the nearest one, and not making reservations in some other city. You can use My Location to make sure you get search results that are tailored to your location.
Of course, if you're going to be in another city next week and you want to call ahead to make your reservation, include the city in your search query to get the most relevant results.
If you're an advertiser and would like to learn more about how to add a clickable phone number to your ads that appear on mobile devices, check out this post on the Inside AdWords blog for more details.