New mobile image ads

Wednesday, April 23, 2008 | 12:12 PM



The mobile ads team is happy to announce the launch of mobile image ads. These look like standard image ads for desktop web pages but they are smaller to fit on mobile screens and they run on the mobile content network. Take a look at the mobile image ads example page to see samples. Also, watch the video below to see my interview with Sanjay Agarwal, a mobile ads engineer, and his demo. Note that all mobile image ads are keyword-targeted, are priced on a cost-per-click basis, and must link to a mobile web page.

For advertisers, mobile image ads serve as a branding tool and have shown to have good clickthrough rates. Advertisers using mobile image ads will also benefit because we only show one image ad per mobile page. For publishers, mobile image ads provide added flexibility. They can now choose to show text ads, image ads, or a mix of both and Google will dynamically return the ad that we expect will perform best at the time the ad is shown. Publishers who are already using AdSense for mobile content just need to update their AdSense code to start displaying mobile ads on their site.

For those of you who are mobile web surfers, mobile image ads provide a new way to interact with mobile content. Contextual targeting keeps ads relevant, and with only one mobile image ad shown per page, you can uninhibitedly browse mobile websites while clicking only on the ads that interest you.

Mobile image ads are currently available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the US. As always, leave questions and comments below or on our YouTube channel.

12 comments:

arun kamath said...

I have noticed that when Blogspot blogs are opened in mobile, no ads appear. Is there any way to add mobile ads to blogs so that it appears when someone visits it using mobile.

Vegetarian By Association said...

Can I feature google mobile ads in my J2ME applications and share revenue in the same way as my web page?

Thanks.

Ruthless Gravity said...

It would be great if mobile ads led only to mobile content. I don't see the value in allowing a mobile ad to direct me to a full website. Just some food for thought.

hugo said...

I was also wondering if it's possible to add Google Mobile Ads to a J2ME application?

Jakub Mach said...

God, why Google does not respect MMA standards?!!!

http://www.jakubmach.micromedia.cz/eng/google-as-a-destroyer-of-mobile-advertising-standards.html

Mario said...

Hi.
This is a very good feature.
I've only a question.
The revenue is based only to the clicks on the banner (or a text link) or also based to the number of impression (counter of the times it is showed on the mobile site)?
In this case, how you can "count" the impression of the text adv link? In a mobile site you can't use javascript or other client scripting techniques. You done it at server side?

Thanks

Ismail D said...

I have added my thoughts on what's missing from Googles mobile ads...

Jason Trenkler said...

Okay am I the only one who thinks Alexandra is a total Hottie? Wow, thank you for the videos, they are informative, humorous and so very well done. Thank you for all you do Google!!!

Brett Gian said...

Is mobile content ads give more clicks and more money or content adSense?

vmn said...

When will we see Google ads for mobile in Switzerland?

betet said...

This comment has been removed by a blog administrator.

Bhagalpur News said...

I want add a Google adsense mobile ad in my blog . When i paste the code of mobile ad code to my blog's gadget thenall code shows in my blog. I want show ad in my blog when it has open in a mobile. How is it possible?