Last week, we introduced expanded mobile reporting features in Google Analytics. To help developers, this launch includes features that make it easy to see how people are using specific parts of their iPhone and Android applications. The same Google Analytics reports that provide insights into website traffic and engagement are now available for mobile apps.

As with websites, there are two basic categories of user interaction you can track: pageviews and events. Since mobile apps don't contain HTML pages, developers simply determine when their apps should trigger pageview requests. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. The data gives insight into how your users interacted with the app.
Developers can also track visitor actions that don't correspond directly to pageviews using Event Tracking. These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development.
Redfin, an online brokerage for buying and selling homes, recently tested Google Analytics on their mobile application. Watch this video to learn more about their experience:



To get started using Google Analytics to understand and optimize how people use your iPhone or Android mobile app, check out the SDK and technical documentation.

Posted by Meredith Papp, Google mobile ads team

(Cross-posted with Google Analytics Blog)

Advanced Segmentation is one of Google Analytics' most powerful features - you can use it to slice and dice your Google Analytics data by, well, pretty much anything. We've made it a little easier to see what your iPhone visitors are doing on your site by adding a default Advanced Segment showing just visits from iPhones.

Enabling the new iPhone segment is easy: click on the drop down menu at the top right of any report next to the text "Advanced Segments", and select "Visits from iPhones" in the list of default segments. You might want to turn off "All Visits" when viewing your iPhone segment; if the percentage of total visits to your site from the iPhone is small, it will be difficult to visualize the two sets on numbers on the same graph.



Like any Advanced Segment, all of Google Analytics' reports are available; this includes AdWords performance, of course. If you use AdWords, you can now use Analytics to better analyze the performance of any campaigns that use our new iPhone and high-end mobile targeting feature. We've added the iPhone segment to get you started, but you can always create a custom Advanced Segment to compare or combine iPhone visits with other mobile operating systems; for instance, if you're targeting ads in AdWords to iPhone & high end mobile devices (which currently includes Android devices), you can create a new segment for iPhone & Android.

From the Advanced Segments drop-down, click on "Create a new advanced segment", and create a segment with 2 criteria. Drag "Operating System" under the "Systems" dimension into the target area with the dotted-line border, and type "iPhone" into the "Value" field. Click "Add 'or' statement" to get a second target area, and do the same for Android. Then, you can name your segment "High-end mobile" and see that traffic in Analytics.

Posted by Chrix Finne, Google Mobile Ads Team