Trailblazing in Portland

(Cross-posted and excerpted from the Hotpot Community Blog)

When we announced the availability of Hotpot last month, we knew from the beginning we were going to take a different approach to marketing the product and engaging with our users, both businesses and consumers.

To that end, we’re excited today to start testing this new approach by launching our first local marketing campaign in Portland, Oregon. Portland is a tech savvy, forward-thinking city with a history of innovation and some of the best coffee houses, microbreweries and parks in the country. Whether you know it as The City of Roses, Stumptown, P-Town, Rip City or just PDX, Portland’s thriving local business community and strong heritage of being a trailblazer made it a great choice for us to try something new.

So starting today and over the course of the next few months, we’ll be out and about in Portland. Here’s a taste of what’s in store:

Business Kits and Window Decals

Every day millions of people search on Google.com to find local businesses, and we want to make it seamless for standout businesses to get discovered online. To achieve this, we’ll be working directly with some of Portland’s top businesses to educate them about Google Places for business and all its benefits. In addition, to help these businesses spread the word, we’re providing owners with special Google Places Business Kits. These kits are a multi-flavored sampler of marketing materials that can help businesses get even more exposure, get them rated and reviewed online, and get more customers through their door. We’re already distributing these to some of Portland’s top businesses, but any business in Portland who has claimed their Place page can request a box.

A central part of the kit is the bright red “Recommended on Google” window sticker. This is not your ordinary sticker. Unlike others, this is an interactive sticker that has Near Field Communications (NFC) technology built right in, allowing people with cutting edge phones like Nexus S to simply touch their phones to the sticker to find out more information about the business. Suddenly stickers are cool again!

This is just the beginning and we’ll be doing a lot more in the upcoming months. For the latest and greatest of what we’re up to in Portland (and elsewhere), keep an eye out by staying up to date via the Hotpot Blog, and by following us on Twitter and liking us on Facebook.

Posted by Bernardo Hernandez, Director of Emerging Marketing