Advanced Segmentation is one of Google Analytics' most powerful features - you can use it to slice and dice your Google Analytics data by, well, pretty much anything. We've made it a little easier to see what your iPhone visitors are doing on your site by adding a default Advanced Segment showing just visits from iPhones.
Enabling the new iPhone segment is easy: click on the drop down menu at the top right of any report next to the text "Advanced Segments", and select "Visits from iPhones" in the list of default segments. You might want to turn off "All Visits" when viewing your iPhone segment; if the percentage of total visits to your site from the iPhone is small, it will be difficult to visualize the two sets on numbers on the same graph.
Like any Advanced Segment, all of Google Analytics' reports are available; this includes AdWords performance, of course. If you use AdWords, you can now use Analytics to better analyze the performance of any campaigns that use our new iPhone and high-end mobile targeting feature. We've added the iPhone segment to get you started, but you can always create a custom Advanced Segment to compare or combine iPhone visits with other mobile operating systems; for instance, if you're targeting ads in AdWords to iPhone & high end mobile devices (which currently includes Android devices), you can create a new segment for iPhone & Android.
From the Advanced Segments drop-down, click on "Create a new advanced segment", and create a segment with 2 criteria. Drag "Operating System" under the "Systems" dimension into the target area with the dotted-line border, and type "iPhone" into the "Value" field. Click "Add 'or' statement" to get a second target area, and do the same for Android. Then, you can name your segment "High-end mobile" and see that traffic in Analytics.
One of the most common questions we are asked on this blog is "When will this be available for my phone?". Well for all you Windows Mobile fans the answer is "now" for the Google Mobile App. Try it out by downloading it from http://m.google.com/search on your mobile phone.
Google Mobile App gives you faster searching on your Windows Mobile device, with easy access to your favorite Google applications from the Today screen. There's no need to wait for a browser to open to begin a search, and with search history available to reduce typing, you can get your search results with fewer clicks than before. For an even speedier experience, Pocket PC users can add the Google Mobile App to the start menu (Settings: Menus) or configure a hardware key (Settings: Buttons) to provide easy access from within any application on your phone.
How much faster is it? Well, our stopwatches show that Google Mobile App team members (who are mostly normal people, no superpowers were deployed during the timings) were able to get their search results for identical queries nearly 50% faster from Google Mobile App than from navigating to google.com in the mobile browser.
Check out more highlights of Google Mobile App on Windows Mobile in this video.
Google Mobile App is available for all devices running Windows Mobile in the US, UK, Canada, France, Italy, Spain, and Germany. (Check your phone model here to see if your phone is running Windows Mobile.) It is also available for iPhone, iPod touch and BlackBerry devices.
Posted by Craig Wilkinson, Google Mobile App engineer
If you own a BlackBerry Storm on Verizon Wireless, we encourage you to download a brand new version of Google Maps for mobile that utilizes the Storm's internal GPS. The Storm is the first Verizon BlackBerry that makes it possible for My Location to access GPS location. After you install the new version on your Storm, you will notice improved accuracy for My Location and Latitude. Based on interest in certain Google Mobile User Forum threads, this functionality should be a welcome addition.
So if you have a Verizon BlackBerry Storm, just go to m.google.com/maps from your BlackBerry's browser to download the latest version of Google Maps to your device - and start getting hyper-accurate!
(Note: If you have an older BlackBerry on Verizon, even one with GPS like the BlackBerry 8130, this announcement unfortunately does not apply to you. The Storm is currently the only BlackBerry Verizon phone that makes GPS available to Google Maps. We hope you enjoy using My Location through network positioning or Wi-Fi, when available.)
Posted by Tom Dimopoulos, Consumer Operations Mobile
Until today, you've only been able to view Google Docs spreadsheets on your mobile devices. Last night, we launched new capabilities to Google Docs for your phone that allow you to add new rows, edit existing cells, sort by columns, and filter by terms. Now you don't have to wait until you get to your computer to update a spreadsheet, whether it's your expense tracker, time sheet, or your wine rating spreadsheet.
To check out these new capabilities, just go to m.google.com/docs in your mobile browser and log in. If you are a Google Apps user, go to docs.google.com/a/your-domain.
Enhanced mobile access to spreadsheets is available on Android, iPhone (and iPod touch), and Symbian S60. You can read more about these enhancements on the Google Docs blog.
Posted by Andrew Chang, Marketing Manager, Google Docs team
Just a week ago we announced Google Latitude, a new feature of Google Maps for mobile that lets you see your friends' locations. Today Dylan Casey, a former professional cyclist, announced another location-based service from Google. My Tracks is a new Android application that makes it easy to record your routes when cycling, running, hiking, or doing pretty much any outdoor activity.
Because the Android operating system supports background processes, you can run the My Tracks app while using other applications on your phone.
My Tracks also integrates with other Android applications to make it easy to share your routes. When you select "Share with friends," Android will allow you to share your track through other Android applications that can send messages. By default this is the Gmail application, but if you have installed other applications that can send messages, there will be more options. To demonstrate this we worked with the Twidroid team. It is now just as easy to tweet your tracks as it is to email them. Simply install the latest version of Twidroid available from Android market. Next time you share a track recorded with My Tracks, you can also tweet a link to your tracks!
To download My Tracks to your G1, go to Android Market and search for "My Tracks." And don't forget to check out the My Tracks website.
In September 2007, we launched Adsense for mobile content so that publishers could join our mobile content network and monetize their sites with Google text ads.
Today, we're happy to announce a new AdSense product for both mobile network operators and mobile website owners across the globe. AdSense for mobile search is a quick and easy way for carriers and mobile publishers to embed a Google search box on their mobile portals and web sites. Whether they are day-dreaming of Hawaii or trying to find the perfect Valentine's day gift, mobile phone users will get instant access to Google search including comprehensive web search, local, image, and news results -- all formatted for their phones. Mobile operators and website owners share in the ad revenue generated by searches originating from their sites.
AdSense for mobile search is a Google-hosted solution, which means users will experience the same speed, reliability, and innovation that they've come to expect from Google. And even though the results pages are served by Google, the pages can be cobranded with publishers' logos and linked back to their sites. See the mock-up on the left.
If you're interested in beta-testing AdSense for mobile search, please fill out this form. And if you are coming to Barcelona next week for the Mobile World Congress, make sure to fill out the form by Friday, February 13. We are inviting a limited number of carriers and publishers for a private information session about AdSense for mobile search and would love to meet you. Note that filling out the form does not guarantee participation in the program.
Posted by Yury Pinsky, Product Manager, Google mobile team
One of the hardest parts about switching phones is getting your address book and calendar to your new device. We're making that process a little easier by releasing a beta version of Google Sync for the iPhone and Windows Mobile phones as well as a contacts-only version for phones that support SyncML.
For iPhone and Windows Mobile devices, Google Sync allows you to get your Gmail Contacts and Google Calendar events to your phone. Once you set up Sync on your phone, it will automatically begin synchronizing your address book and calendar in the background, over-the-air, so you can attend to other tasks. Sync uses push technology so any changes or additions to your calendar or contacts are reflected on your device in minutes. The connection is always on so you don't have to manually sync your phone after Sync has been set up. This means that when your colleague changes the time of the TPS report cover sheets meeting, you'll know about it right away.
Since Sync is a two-way service, you can make changes on your phone or in your Google Account. Your calendar and contacts are always up-to-date, no matter where you are or what you're doing. Also, since your data is automatically backed up to your Google Account, it's securely stored even if you lose your phone.
For devices that support the open SyncML protocol, Google Sync will allow for two-way contacts synchronization. If you're a BlackBerry user, a version of Google Sync is already available.
Following the Google credo to launch early and iterate, we're introducing Sync in beta. We encourage you to visit our Help Center to review device specific instructions and known issues. Also, please keep in mind that Google Sync may remove all existing contacts and calendar events from your phone, so make sure to back up any important data before you set it up. You can find more information on backing up in the Help Center.
