How Many of Your Visits are from iPhones?

Tuesday, February 24, 2009 | 2:00 PM

(Cross-posted with Google Analytics Blog)

Advanced Segmentation is one of Google Analytics' most powerful features - you can use it to slice and dice your Google Analytics data by, well, pretty much anything. We've made it a little easier to see what your iPhone visitors are doing on your site by adding a default Advanced Segment showing just visits from iPhones.

Enabling the new iPhone segment is easy: click on the drop down menu at the top right of any report next to the text "Advanced Segments", and select "Visits from iPhones" in the list of default segments. You might want to turn off "All Visits" when viewing your iPhone segment; if the percentage of total visits to your site from the iPhone is small, it will be difficult to visualize the two sets on numbers on the same graph.



Like any Advanced Segment, all of Google Analytics' reports are available; this includes AdWords performance, of course. If you use AdWords, you can now use Analytics to better analyze the performance of any campaigns that use our new iPhone and high-end mobile targeting feature. We've added the iPhone segment to get you started, but you can always create a custom Advanced Segment to compare or combine iPhone visits with other mobile operating systems; for instance, if you're targeting ads in AdWords to iPhone & high end mobile devices (which currently includes Android devices), you can create a new segment for iPhone & Android.

From the Advanced Segments drop-down, click on "Create a new advanced segment", and create a segment with 2 criteria. Drag "Operating System" under the "Systems" dimension into the target area with the dotted-line border, and type "iPhone" into the "Value" field. Click "Add 'or' statement" to get a second target area, and do the same for Android. Then, you can name your segment "High-end mobile" and see that traffic in Analytics.

14 comments:

Scott Slater said...

This is terrific.

Can you show visits from BlackBerry devices, Windows Mobile devices, Android devices?

ValkRaider said...

Most of my iPhone surfing is done via Google Mobilizer. Does Google Mobilizer report my browsing as an iPhone hit?

betet said...

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Blony said...

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nizu said...

thanks guys, this feature is very useful but unfortunately it seems that windows mobile systems are not listed under "system versions"...

Sebbi said...

Old news? Isn't that possible since Analytics introduced segments? It was the first segment I created ...

York said...

Thank you for these targeted and brief explanations of GA. They're very helpful.

Donny Wijaya said...

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Donny Wijaya said...

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Mary said...

Awesome! i liked the news

Donny Wijaya said...

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