Introducing Google Analytics for Mobile Apps

Tuesday, November 3, 2009 | 10:00 AM

Last week, we introduced expanded mobile reporting features in Google Analytics. To help developers, this launch includes features that make it easy to see how people are using specific parts of their iPhone and Android applications. The same Google Analytics reports that provide insights into website traffic and engagement are now available for mobile apps.

As with websites, there are two basic categories of user interaction you can track: pageviews and events. Since mobile apps don't contain HTML pages, developers simply determine when their apps should trigger pageview requests. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. The data gives insight into how your users interacted with the app.
Developers can also track visitor actions that don't correspond directly to pageviews using Event Tracking. These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development.
Redfin, an online brokerage for buying and selling homes, recently tested Google Analytics on their mobile application. Watch this video to learn more about their experience:



To get started using Google Analytics to understand and optimize how people use your iPhone or Android mobile app, check out the SDK and technical documentation.

13 comments:

Pederson said...

But.. but.. what about Blackberry? :(

Chris said...

Would also be nice if I could access analytics over the phone...sadly the flash dependency is not (yet) compatible with an Android phone :-(

dwfrank said...

Palm webOS?

Alejandro Díaz-Caro said...

Thanks for this! I was looking forward for an iphone version of analytics for a long time!

Justin Downey said...

What about Google Mobile Analytics for web-enabled mobile phones that don't run JavaScript (or run it poorly)?

Any chance there's a non-Java version of GA for mobile in the works?

GeniusBoyWonder said...

Nice one Google!

Nokia's WRT platform for s60v5 devices uses html, css and javascript in a chromless browser. Apps are really one big html file that hides/unhides sections as required.

Would Analytics for Mobile work easily on the WRT platform? Is there a workaround to get Analytics to work without waiting for an SDK plugin?

If not, and given that WRT is html-ready, would it be possible to use regular Google Analytics instead? Are there any issues to watch out for?

Eamonn said...

Is there are support forum for iphone developer questions? I'm having problems with the pageviews not dispatching

ricky said...

This is best news for who want to use Google application facility on their mobile phone I am waiting for this facility Thank you for this post it has very useful information..please keep posting like this with this useful information
r4

Gauthier said...

When will Google Analytics finally let us add Forex symbols (like EURAUD) in our portfolio ?

rzr said...

Hi, something went wrong at ?
http://code.google.com/p/gaformobileapps/downloads/list
403

BTW, under which licence (apache?) is the previously released code :

http://gaformobileapps.googlecode.com/files/GoogleAnalyticsAndroid_0.7.zip

Max said...

Palm WebOS?!

Jason said...

I'm also getting a 403 from http://code.google.com/p/gaformobileapps

Jason said...

found working links at bottom of Docs page

iphone: http://dl.google.com/gaformobileapps/GoogleAnalyticsIphone_0.7.tar.gz

android: http://dl.google.com/gaformobileapps/GoogleAnalyticsAndroid_0.7.zip