(cross-posted with Official Google Blog)

About a year ago, we launched Google Goggles, an app that enables people to search the web by taking pictures with their mobile devices. Since then, people have used Goggles to search for information about lots of different things: famous paintings, landmarks, products and much more.

Today, we’re announcing a Google Goggles marketing experiment. We’re working with five brands—Buick, Disney, Diageo, T-Mobile and Delta Airlines—to extend some of their offline marketing to the mobile web. They have “Goggles-enabled” some of their print ads, movie posters and other media. When users take pictures of these with Google Goggles, they will be recognized by the app, and users will have the option of clicking-through directly to a mobile destination from the brand.

For a closer look at these specific campaigns, take a look at our video:

We developed Google Goggles so that people could more easily explore the world around them with a mobile device. In this experiment, we’re applying the same principles, and the same technology, by “Goggles-enabling” advertisements and other media, and offering to link people to the mobile sites from these brands.

To interact with these experimental campaigns, download Google Goggles from the Android Market or get Google Mobile App for iPhone from the iTunes store, and look for advertising and products from companies in the video above, and others that are coming soon.

Posted by Shailesh Nalawadi, Product Manager, Google Goggles

Google Maps on Android just got even hotter with Hotpot, our new local recommendation engine that helps you discover places you’ll love based on opinions from you and your friends. Here’s how to get the benefits of Hotpot on your phone:

Rate places on the go — Now you can write and publish ratings and reviews from your mobile phone. We make it quick and easy with a new rating widget designed for rating places on the go. Install it from your homescreen by going to Menu > Add > Widgets > Rate Places. You can also post ratings and reviews directly from any Place page. So, when you polish off the crispiest carnitas taco you’ve ever eaten, you can pull out your Android phone to celebrate the event and give that taqueria the public love it deserves.

Get personalized recommendations — Why rate the places you’ve been? First, your ratings will personalize your search results by customizing them according to your tastes. Even better, when you add friends to the mix using Hotpot on your computer, your ratings will point them in the direction of the best enchiladas in town the next time they crave Mexican food, wherever they happen to be.

Of course, this works the other way too — so to reap the rewards, you’ll want to add friends to get recommendations for the places they love. Notice how John Hawkins, a colleague of mine in London who knows a lot about English pubs, recommends The Grenadier below.

Get Google Maps 4.7 for Android 1.6 and above everywhere Maps is already available. Just search for Google Maps in Android Market (or tap here from your phone).

By the way, if you’re an iPhone user, good news: we’ll soon have a Places app that allows you to rate and get place recommendations as well. Alternatively, you can rate and get place recommendations from your phone browser (iPhone and Android) in the US. Just visit the Places tab at google.com as we roll out over the next day.

We hope you enjoy getting and giving personalized recommendations to make place finding better and more fun.

Posted by Mat Balez, Product Manager

When we launched Google Shopper in February, I never expected that my 20% project would quickly become one of Google’s most popular Android applications. With over 2.5 million downloads in just 9 months, many Android users are using Shopper to help them shop on the go.

Today, we’re excited to announce the next version of Shopper. In addition to existing, popular features like local availability, fast barcode scanning and voice search, version 1.3 includes new search filters like “price” and “brand” to help users refine their searches to find the perfect product.

For example, if you’re looking for a new Blu-Ray player and you want to match it to your existing Denon receiver, you can filter by price and brand:


In addition, version 1.3 includes new “featured lists” - lists of products to help you shop during the holidays. When you have a spare moment, you can browse through suggested gifts and then click through to find the best place to buy them.

To get Shopper, Android users can go to Android Market for the free download. If you’re an iPhone user, you can use Mobile Product Search (m.google.com/products from an iPhone or Android device) to get many of the same great features.

Posted by Daniel Switkin, Senior Software Engineer, Google Shopper

Welkom*!

Today we’re introducing Voice Search support for Zulu and Afrikaans, as well as South African-accented English. The addition of Zulu in particular represents our first effort in building Voice Search for underrepresented languages. We define underrepresented languages as those which, while spoken by millions, have little presence in electronic and physical media, e.g., webpages, newspapers and magazines.

We believe that the speech research community needs to start working on many of these underrepresented languages to advance progress and build speech recognition, translation and other Natural Language Processing (NLP) technologies. The development of NLP technologies in these languages is critical for enabling information access for everybody. Indeed, these technologies have the potential to break language barriers.

Check out the Google Research Blog for more details.

Salani kahle!**


* “Welcome” in Afrikaans
** “Stay well” in Zulu

Posted by Pedro J. Moreno, Staff Research Scientist and Johan Schalkwyk, Senior Staff Engineer

(Cross-posted from the Google News Blog)

Last November, we redesigned Google News for mobile access on smartphones including Android, iPhone and Palm Pre. Today, we’re globally rolling out new usability and visual enhancements that we hope will make browsing news on your smartphone easier.

We expanded the story space to make tapping on articles easier and more accurate. Tapping anywhere on an article headline or snippet opens it up, and clicking on a section heading opens up that topic section on your screen.

In addition, the default view of stories is now collapsed, to reduce scrolling time. You can ‘expand’ a story by tapping ‘More sources’, which brings you to related stories from other sources. The screenshots below show the collapsed and expanded view of a story.




So, pick up your smartphone, point your browser to http://news.google.com, and catch up on news on the go.

Posted by Arun Prasath, Tech Lead, Google Mobile News

Searching with Google on your Windows Phone 7 device just got easier. The Google Search app for Windows Phone 7 provides quick and convenient access to a rich set of search results, allowing you to search the web, images, local, news, and more.

This initial release of the Google Search app includes several features that help you to search faster - suggestions appear automatically as you type, you can choose to repeat a query from your search history, and your current location is used to provide more relevant results.

The Google Search app is a free download for all Windows Phone 7 devices and languages. Just search the Marketplace for “Google Search”, download, pin to Start, and the power of Google Search is only a click away.

Update: here is a link to the app in Zune Marketplace. You'll need to be using a Windows Phone 7 device or Internet Explorer for the link to work.

Posted by Jon Skeet and Nick Radicevic, Google Mobile Team

(Cross-posted on the Official Google Blog.)

Google Instant makes search faster by displaying not just predictions but actual search results as you type. This saves valuable time on a desktop browser, but wouldn’t it be great to have Google Instant on mobile devices, where each keystroke and page load is much slower and you frequently have just a moment to find the information you need?

In September we announced that we were working to bring Google Instant to mobile, and today we’re making a beta version available to most iPhone and Android devices in the U.S. To try it out, go to google.com in your phone’s browser and tap the Google Instant “Turn on” link beneath the search box (if you don’t see the “Turn on” link, try waiting a moment and then refresh the page).

Like the desktop version of Google Instant, when you type on your mobile device you’ll see predictions of what you might be searching for. If you type [anse], for example, you should see [ansel adams] along with other predictions. Results for the first prediction appear automatically, and tapping on the other predictions will display those results. Pressing the enter key or the search button skips the predictions and will display results for exactly what you’ve typed. Check out our demo video:



With Google Instant on mobile, we’re pushing the limits of mobile browsers and wireless networks. You will probably notice a big improvement in speed when you search thanks to a new AJAX and HTML5 implementation for mobile that dynamically updates the page with new results and eliminates the need to load a new page for each query.

Google Instant for mobile works best on 3G and WiFi networks, but since the quality of any wireless connection can fluctuate, we’ve made it easy to enable or disable Google Instant without ever leaving the page. Just tap the “Turn on” or “Turn off” link.

We hope you’ll enjoy using Google Instant for mobile as much as we enjoyed making it. It’s currently available for Android 2.2 (“Froyo”) devices and iPhones and iPods running iOS 4 in the U.S. in English. We’re working to support additional countries and languages and more devices in the coming months, so stay tuned.

Posted by Steve Kanefsky, Software Engineer